I help individuals, teams and SMEs find the words to articulate who you are and what you do best - what your unique value is.
It's not an "image" you create, but about using the POP Process® to define your authentic brand - from the inside out.
Because people judge each other and form opinions fast.
If you're not making your strengths, passions, values, skills and experience clear, they can't see the value you have to offer.
The more clarity you have, the more confidence you will feel and express and the more recognition and opportunities you'll get.
The POP Process® works especially well for teams within companies or small companies themselves to get clear about their unique selling proposition. I offer team brand workshops to guide teams to choose the specific words that authentically and strategically describe what what makes them distinct. Getting your "brand articulation" right is worth your time and investment..."to really attract clients that we would love to work with!" (see more testimonials below...).BOOK YOUR SESSION
"...when you discussed the 'candy coating' you mentioned that this was about saying 'how you can best serve people'. For me this was the piece I've been missing. Previously I saw personal branding as all about 'me, me, me' which made me very uncomfortable and meant that I didn't take action on it. Thank you for helping me to see a different perspective and take action on something I've struggled with for many years."
"The process of choosing our 3 key words...was a good insight into our team as well as giving me three words I can draw upon on a daily basis." (Projects Team Member, Trade Me) "I thought the process we went through was excellent, productive and positive... "
"Through her process Pallas made crystal clear for us what it was we can do, but more importantly what it was we wanted to do – and then using our defining words to really attract clients that we would love to work with. The way we defined ourselves went from ho-hum to alive – and that inspired us as well." " We loved working with you Pallas, you helped us get clarity around what we are all about. The process was easy and insightful and challenged how we thought about ourselves as a business."