We are wired to judge a book by its cover. First impressions stick.
A University of York study found that we sift through available information as quickly as .033 seconds of seeing another person’s face, making on-the-spot evaluations of a mind-boggling range of really important things like their trustworthiness, status and attractiveness.
Think about the “swipe right” Tinder generation, and you know this makes sense. We may live in a selfie-saturated culture, but it’s based on human nature.
And changing first impressions takes real time and effort.
Most research shows you need to have 4-7 interactions for up to 40 minutes, in different contexts, to recalibrate what you think of another person - including giving a person another chance if he or she didn’t leave a positive impression at first glance.
That’s time and effort that many of us, from potential employers to potential mates, don’t often have to invest.
So, how do you make a...
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