The Power of First Impressions

We are wired to judge a book by its cover. First impressions stick.

A University of York study found that we sift through available information as quickly as .033 seconds of seeing another person’s face,  making on-the-spot evaluations of a mind-boggling range of really important things like their trustworthiness, status and attractiveness.

Think about the “swipe right” Tinder generation, and you know this makes sense. We may live in a selfie-saturated culture, but it’s based on human nature.

And changing first impressions takes real time and effort.

Most research shows you need to have 4-7 interactions for up to 40 minutes, in different contexts, to recalibrate what you think of another person - including giving a person another chance if he or she didn’t leave a positive impression at first glance.

That’s time and effort that many of us, from potential employers to potential mates, don’t often have to invest.

So, how do you make a...

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